The organized ice cream industry in India has a booming growth rate of 12-15% annually (Source: Euromonitor, 2007). Amul Ice Cream has 40% market share as of now (4.5 times larger than nearest competitor) through distribution network in more than 800 towns. We at Amul are capable of delivering ice cream from Kashmir to Kanyakumari and from Gujarat to North East. No other ice cream brand has been able to cater the nation’s ice cream demand in such a wide geographical area. It makes Amul Ice Cream, “India’s only National Brand”!

Amul invites enthusiastic, energetic, hard working and goal oriented entrepreneurs for profitable, fast growing and never ending business opportunities. Amul is looking for business partners for retailing and vending of ice cream & frozen products of value for money products. We invite you to partner with India’s No. 1 ice cream brand by following means.

• Retail Outlets: India is a country with more than 6.7 million FMCG outlets (Source: AC Neilsen). Thus, to cater the ice cream demand of the nation, Amul is focused on retail outlets through following means.
• Hamara Apna Deep Freezer (HADF):

Deep freezer is the basic equipment required for selling of ice cream. To make ice cream available for common people, it is necessary to have deep freezer at the nearest shop, may it be a grocery shop, medical shop, FMCG shop, departmental store, mall etc. Amul has very innovative and successful formulae for shop keepers to start ice cream business, called as HAMARA APNA DEEP FREEZER!
We have associated with branded, high quality and cost effective deep freezer suppliers of the nation. Shop keepers buying deep freezers from our approved suppliers get following benefits.

Why to purchase an HADF?

• Selling Amul Ice Cream is a very profitable business.
• Amul offers wide range of products in frozen form. Thus, it helps to increase foot fall of customers at the shop, which results in increase of total daily business of the shop.
• Shop keeper gets an ice cream deep freezer at much lower price than market rates. These are branded deep freezers with warranty.
• Deep freezers supplied under HADF are not only cost effective, but also they consume less electricity than other deep freezers.
• Amul provides promotional support to HADF outlets on time to time basis.

Thus, to buy a deep freezer and start selling ice cream from your shop all you need to do is to give payment to our approved supplier and the deep freezer(s) will be delivered at your shop. For more details and attractive offers contact your nearest Amul office.